Sandro Melia — Award-winning Digital Marketer, Product Lead and UX Expert with over fifteen years of industry experience.
Biography
I have been into technology, video games, and pop culture for the past two decades. I have seen the rise and fall of MySpace. I watched c-beams...
Coming from a family of scientists trying to get away from the tough times of a war-torn post-soviet Georgia I found a safe haven online and spent a lot of my younger years playing video games, messing around with web design, coding and exploring the whole new world of all things digital.
By the age of sixteen, I ranked number one on DeviantArt's list of UI/UX designers. Two years later, I secured my first senior web designer role at Sarke, the largest advertising agency in the country at that time. By the age of twenty-five, I had established a successful career as a digital director, collaborating with prominent local agencies such as JWT Metro and Windfors. It was during this period that I earned my first international award at the Golden Drum, marking a significant milestone for both myself and my country, followed by accolades at Eurobest, Golden Hammer, and others.
After fifteen years filled with countless projects and a variety of challenges, my passion remains as strong as it has ever been.
In 2015 I co-founded and led Golden Fox, a small game development startup, for nearly four years as its creative director and executive producer. In this role, I built the company's brand, scaled growth initiatives, and assembled development and design teams. In 2020, the studio successfully published its first game.
Prior to Golden Fox, I was a Creative director at Liberty bank, Georgia's third largest financial institution, which at a time was acquiring multiple tech startups as a part of its on-boarding strategy to enhance its appeal to younger demographics. My primary responsibility was to unify all visual communication across these subsidiaries, which quite often meant a complete rebranding and relaunch of the latter. It was similar to working at an Ad agency with 20+ medium sized client accounts - unadulterated fun. I was also in charge of then new, but for the time extremely robust & innovative Mobile Banking app-s UI/UX design team.
I live in the beautiful city of Tbilisi and am actively involved in Product management, Marketing and Video Games as a career and a personal passion. Additionally, I have the privilege of teaching Content Marketing, sharing my knowledge and experiences with people around me. A rare opportunity that I truly value.
Worked With
Competence
Fifteen years of hands-on experience and tens of millions in spend across the globe have yielded a diverse skill set that touches on most every function. This is a partial list with no particular order.
- Brand Development & Advertising
- Product Design & Development
- Data Driven Marketing
- Content Marketing
- Content Strategy & Execution
- Copy Writing (Ad, Games, & Product)
- Social Media (Paid & Organic)
- Creative & Art direction
- Advertising Creative (All Mediums)
- Identity Design
- Concept Art
- Website / UI Design & Development
- UX Research & Design
- Media Planning & Buying
- Creative Sponsorships & New Media
- Adobe Certified Expert (ACE)
